WWF's semi-guerilla art
That's the World Wildlife Federation, not the World Wrestling Federation!
My initial reaction to this to think it's a nice little bit of semi-guerrilla art... but then it occurred to me that it's a bit off. The rain forest isn't being chopped down for paper, it's being chopped down for grazing & crop land. Does misleading people about the problem really help?
More interesting (and perhaps more on-target) is their "ocean-levels rising" billboard:
My initial reaction to this to think it's a nice little bit of semi-guerrilla art... but then it occurred to me that it's a bit off. The rain forest isn't being chopped down for paper, it's being chopped down for grazing & crop land. Does misleading people about the problem really help?More interesting (and perhaps more on-target) is their "ocean-levels rising" billboard:
Labels: advertisement, conceptual, environmental, political art
posted by Ethan at
8:36 AM
1 Comments:
The movement of the sun pretty much unrelated to rising ocean levels, as far as I know. Also, wouldn't that billboard spend half the day with the ocean levels sinking?
There's fine lines between art, message advertising, and gimmick advertising. My feeling is that they've crossed them going the wrong direction.
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