Click!

Taking its inspiration from the critically acclaimed book The Wisdom of Crowds, in which New Yorker business and financial columnist James Surowiecki asserts that a diverse crowd is often wiser at making decisions than expert individuals, Click!explores whether Surowiecki’s premise can be applied to the visual arts—is a diverse crowd just as “wise” at evaluating art as the trained experts?

The Brooklyn Museum's upcoming Click! exhibition sounds interesting. The museum has an open call for photo submissions with the theme of Changing Faces of Brooklyn. The general public will be asked to rate the photos (and their own knowledge of art). Finally the photos are installed in the museum based on their rankings with a breakdown of how different groups evaluated the same photo. The results will be analyzed and discussed by experts in the fields of art, online communities, and crowd theory.