Sunday, March 30, 2008

Free museums

Last weekend I was in Baltimore and stopped by the Baltimore Museum of Art for lunch and to take peak at their Cone Collection (an amazing collection of Matisses, Cézannes, Gauguins, and Picassos).

I had forgotten that the BMA recently instituted a free-admission policy and amused the folks at the reception desk by presenting my Americian Association of Museums card and requesting free admission.

I was really struck by how nice it is that the BMA has free admission. In terms of cost to me, it makes little difference (with the AAM card I can get myself, and usually 2-4 guests, free admission to most museums)... even so, I found the experience all the more pleasant. Their entrance to the museum seems much more inviting--it's no longer intended to keep people from entering the museum (unless they pay).

When I first went to Europe, in my early twenties, I was surprised that their museums had an admission fee (at the time it seemed inexcusably rapacious to me). I had lived in D.C. off and on for many years and didn't realize that the Smithsonian's free admission was unusual.

I think that any museum that costs a family more than a movie matinée needs to rethink its mission.

2 Comments:

Blogger Tyler said...

At the risk of being preposterously self-promotional, check out http://www.artsjournal.com/man/2006/10/free_museums_bmas_doreen_bolge.html

April 3, 2008 10:15 AM  
Blogger Ethan said...

Thanks for posting the link, Tyler!

Int your interview Doreen Bolger (BMA's Director) said:

Admissions brought in around $200,000. It was pretty easy to come to the decision that it was a bad business decision to keep people away with something that was only three percent of our budget.

I think that's a very striking calculation, and one I'd like to see more museums make. I'm sure the BMA will at some point analyze the actual addition costs/benefits of their free admission... I hope they share it publicly so that other museums can make better informed decisions on the matter.

April 3, 2008 10:57 AM  

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