Free museums
Last weekend I was in Baltimore and stopped by the Baltimore Museum of Art for lunch and to take peak at their Cone Collection (an amazing collection of Matisses, Cézannes, Gauguins, and Picassos).I had forgotten that the BMA recently instituted a free-admission policy and amused the folks at the reception desk by presenting my Americian Association of Museums card and requesting free admission.
I was really struck by how nice it is that the BMA has free admission. In terms of cost to me, it makes little difference (with the AAM card I can get myself, and usually 2-4 guests, free admission to most museums)... even so, I found the experience all the more pleasant. Their entrance to the museum seems much more inviting--it's no longer intended to keep people from entering the museum (unless they pay).
When I first went to Europe, in my early twenties, I was surprised that their museums had an admission fee (at the time it seemed inexcusably rapacious to me). I had lived in D.C. off and on for many years and didn't realize that the Smithsonian's free admission was unusual.
I think that any museum that costs a family more than a movie matinée needs to rethink its mission.
2 Comments:
At the risk of being preposterously self-promotional, check out http://www.artsjournal.com/man/2006/10/free_museums_bmas_doreen_bolge.html
Thanks for posting the link, Tyler!
Int your interview Doreen Bolger (BMA's Director) said:
Admissions brought in around $200,000. It was pretty easy to come to the decision that it was a bad business decision to keep people away with something that was only three percent of our budget.
I think that's a very striking calculation, and one I'd like to see more museums make. I'm sure the BMA will at some point analyze the actual addition costs/benefits of their free admission... I hope they share it publicly so that other museums can make better informed decisions on the matter.
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