50 Greatest Trailers of All Time
The list's compilers seem to like meta-trailers (where the trailer talks about the movie as a movie)... Psycho, Miracle on 34th Street, The Comedian (#5 in the list), Citizen Kane (#6) are all self-referencing trailers. I'm surprised that This Is Spinal Tap's teaser didn't make the cut:
(There is another, longer version of the teaser that seems geared towards movie theater operators).
Alien's trailer:
IFC says about Alien's trailer:
Masterfully cut and artful to boot, the first glimpse of Ridley Scott's 1979 sci-horror classic features not a single word of dialogue and begins in abstract: a ride through a star field, a hover above some sort of moon rock, blocky shapes that slowly materialize into the letters of the title, craggy landscape traversed with a macro lens before pulling back to clarify what lies on that cratered surface -- the egg of an alien life form. It cracks open, releasing an ill-omened white light and the high-pitched alarm (an animalistic squeal?) that unnerves throughout the rest of the trailer. Astronauts tiptoe into an extraterrestrial ship, crosscut with Sigourney Weaver inexplicably running through corridors, with confounding/enticing images flashing almost subliminally in between (a space crew awakening from hyper-sleep, Harry Dean Stanton's bewildered close-up) before all hell breaks loose (an obscured Ian Holm spurting milky blood, a cat hissing, a never-before-seen "face hugger" in a frenzy). From above the planet, an onscreen title ultimately seals the deal, seeming all the more foreboding for the vaccuum of diegetic sound that came before it: "In space, no one can hear you scream." It's one of the most famous taglines of all time, though I'm quite partial to the far less effective "Alien3" slogan that ambiguously referenced either a breeding alien or Weaver's Lt. Ripley, believe it or not ("In case you haven't noticed, the bitch is back"). --Aaron Hillis
[via kottke]
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